Reputation.
Built to Endure.
Trustcraft PR is a founder-led reputation and communications advisory helping businesses strengthen their credibility and communicate through important moments.
We bring deep experience in financial services, fintech and financial markets, while selectively advising technology and founder-led businesses.
Founder-led. Backed by experience.
Trustcraft PR is led by Dhanesh Kandhari, who brings over 12 years of experience in reputation and communications, including 8.5 years at India's largest PR firm, where he led the fintech practice.
Senior counsel. Hands-on execution.
Strategic reputation advice backed by the ability to deliver.
Reputation Strategy & Corporate Communications
Define what the business should be known for and communicate it consistently.
02CEO & Leadership Communications
Help founders, CEOs and senior leaders communicate with clarity and credibility.
03Financial & Market Communications
Explain financial milestones and corporate developments with clarity and context.
04Media Relations & Thought Leadership
Develop newsworthy stories and informed perspectives for relevant media conversations.
05Issues, Crisis & Reputation Risk
Prepare for sensitive situations and communicate effectively when reputation is at risk.
06Strategic Change & Special Situations
Guide communication through market entry, leadership transitions and business change.
Some moments carry more reputational weight than others.
We help when a business needs greater credibility, a clearer narrative or careful communication around what comes next.
- When perception has not kept pace with reality.
- When founder visibility needs to support a stronger corporate reputation.
- When capital brings new expectations and scrutiny.
- When a sensitive situation requires careful judgement.
Trust Built Through Relationships.
Perspectives from business leaders and communications professionals I've had the privilege of working with over the years.
Dhanesh worked closely with us from Kiwi’s early days, helping shape our positioning and communications as we introduced credit cards on UPI to Indian consumers. He brought a strong understanding of the fintech and payments ecosystem and an ability to translate our business vision into compelling media narratives. What stood out was his strategic approach, proactive thinking and sense of ownership. He looked beyond immediate media opportunities to focus on building long-term credibility and brand reputation.
Co-founder, Kiwi
Dhanesh brought a strong understanding of our business and a thoughtful, proactive approach to communications. He understood how to translate business priorities into relevant media narratives, particularly during important periods such as the tax-filing season. What stood out was his ownership, responsiveness, and ability to look beyond routine PR execution. He was a dependable communications partner who understood both the business and the importance of building long-term credibility.
Associate Director - Marketing, Cleartax
Dhanesh brought a strong understanding of Elara Capital's business and the financial markets landscape. He combined strategic thinking with a proactive, hands-on approach, helping strengthen our visibility and credibility across financial media. What stood out was his ability to understand business priorities and especially Elara's strengths, to identify relevant communication opportunities. He demonstrated strong ownership, sound judgement, and a genuine commitment to our objectives, making him a trusted and dependable communications partner.
Director, Deputy Head of Research and Economist, Elara Capital
Direct founder involvement. From strategy to execution.
We work with a focused group of clients so that senior advice stays closely connected to execution.
Business context first
We begin with the business objective and the stakeholders who matter.
Sector understanding
Experience across businesses where capital, technology, regulation and public trust intersect.
Close involvement
Direct engagement with leadership, from strategic decisions to day-to-day delivery.
Let's talk about your communications challenge.
Whether you have a clear brief or a situation still taking shape, we'd welcome a conversation.